Serve life with better tech
Founded in 2012，ZIMI Corporation represents one of the Mi ecosystem’s earliest investments.
In 2013, ZMI became a member of the Mi ecosystem, engaging in power bank and accessory R&D. Between 2014 and 2018,the cumulative Mi power bank sales volume exceeded 100 million.
ZMI specializes in researching and developing accessories for high-end smart phones, Wireless Bluetooth Earphone and smart hardware, released under our own branding. ZMI products lead the market with their superior quality and competitive pricing. These include Wireless Bluetooth Earphone, power banks, chargers, wireless chargers, USB cables, smart household appliances, and our Rainbow Batteries.
ZMI insists on innovative design, offering products that not only win over consumers, but have also achieved recognition among various professional platforms. Many ZMI products have been winners of international industrial design awards, including Red Dot Design Award and Red Star Design Award.
Currently, ZMI's distributors cover over 100 countries and regions across the globe, permitting shared operation of global distribution channels guaranteeing users' access to global product systems and services.
Our mission
Closeness to users delivers improved user experiences, and better lives for all.
Our vision
To become a global brand driving growth in our industry.
Core value
To offer amazing products at honest prices.
Quality orientation
Technological innovation, continuous improvement: providing high-quality products, services, and solutions.
Our culture
Original products, guaranteed user experience, constantly improving efficiency.
Our way forward
Promote innovation, enhance quality, control costs.
Our team
Employees are companies' core wealth. ZMI constantly encourages its employees to keep continue striving and innovating. At ZMI, we have ambitious product, R&D, design, marketing, and QC teams, based in varied countries and regions including China's Jiangsu and Beijing, California in the USA, and Noida, India. Our lively team members are dedicated to the smart hardware ecosystem, and have injected ZMI with vitality and vigor, providing our users with high-quality products and services.
Global coverage
ZMI now provides products and services to over 100 countries and regions worldwide, including the U.S., U.K., Europe, Japan, Poland, Brazil, Israel, Southeast Asia, Middle East, and Africa, and serving over 100 million people.
IoT strategy
As IoT technology matures, ZMI has prioritized IoT as one of its major development orientations. Since 2018, ZMI has rolled out various smart household appliances implementing control via MI Home or the Xiao Ai app. These include the ZMI Wireless Charging Speaker, ZMI Alarm Clock Speaker, MI Home Mosquito Repeller, MI Home Smart Camera, MI Home Projector, and Xiaomi Xiao Ai Alarm Clock. IoT has made ZMI products smarter and made interaction between users and products more natural, creating an immersive user experience.
-
2012In February 2012,
Wuxi Xiao Ji Ling was founded.
-
In October 2013,
the company was renamed ZMI.2013 -
2014In April 2014,
ZMI's monthly shipments of power banks exceeded 3 million units.
In May and October 2014,
ZMI raised capital sums of USD
2 million and USD 15 million, respectively.In December 2014, ZMI's
annual revenue exceeded
RMB 1 billion. -
ZMI rolled out a power bank
compliant with the 45 W
bidirectional USB PD protocol,
and supporting USB 2.0 data extension.2016 -
2018
As a core enterprise in
the Xiaomi ecosystem, ZMI-developed
MI power banks have achieved
total sales exceeding one
hundred million units.Over the five years to
December 2018, cumulative
power bank sales exceeded
100 million. -
ZMI officially introduced
GaN into consumer electronics'
charger accessory sector.
Xiaomi's 65 W Type-C GaN Charger
Power Adapter was the first
to be equipped with GaN technology.2019 -
In May 2020, Xiaomi
has acquired the ZiMi
company with the stock right of 49.91 percent.2020
Product design
ZMI products' most outstanding feature is their obsession with detail. Making exceptional quality products is part of ZMI's nature.
Focused on developing smart hardware, ZMI conducts ever-deepening technological research to create proprietary products with unique characteristics. Many of these have attracted high industry and user acclaim, and become winners of international industrial design awards, including the iF Design Award, Red Dot Design Award, IDEA, and G-Mark.
