ZMI's Eighth Anniversary | Eight Years’ Experience, Unending Exploration

In February 2012, ZMI was established, beginning our story.

By February 2020, eight years had passed, but our story continues...

Our eight years have seen concerted effort and determination to push through many ups and downs.

In February 2012, when ZMI was established, our mission replicated Xiaomi's motto of "offering amazing products at honest prices" in a traditional industry.

In 2013 encouraged by Lei Jun, ZMI was included within Xiaomi's industrial ecosystem, with a focus on R&D of Xiaomi power banks and accessories. The superior quality and competitive prices of these products have won over numerous consumers, and sales volumes of a single product over the few months after rollout can even reach tens of millions. So ZMI-produced Xiaomi power banks are market-leading for sales volumes shortly after coming to market.

In 2014 ZMI won the Jiangsu High-Tech Enterprise and Leading Science & Technology Startup award. Since 2015, ZMI's own products have been listed on mainstream e-commerce platforms, such as Xiaomi Mall, JD, Tmall, and Amazon, and the company has also continuously expanded offline sales channels, selling products to Europe, America, Southeast Asia, the Middle East, and South America through distributors. ZMI's total power bank sales in the five years to December 2018 have exceed 100 million.

In January 2019, ZMI created a new subsidiary brand: Qinghe. Focusing on developing household protective articles, such as suspended mosquito repellers, mothballs, and cockroach traps, this brand is deliberately distanced from the smart tech label. But through integration and innovation upon the basis of traditional household products, Qinghe is creating healthier, more environmentally-friendly products, perfectly interpreting the company's ecosystem rollout strategy.

In 2019, ZMI was at the forefront of the introduction of output impedance tracking technology, and in 2020, Xiaomi's Mi GaN charger adopted gallium nitride, marking the official introduction of futuristic technology in charging accessories. Since then, every step taken by ZMI has displayed our spirit of exploration.

Currently, ZMI products include power banks, Bluetooth speakers, portable LED lamps, portable fans, rechargeable batteries and chargers, vehicle-mounted chargers, portable mosquito repeller, cameras, power battery packs, remote control cars, 4G routers, 4G McWiLL & GSM dual-mode phones, and TD-LTE terminals. These products are available via e-commerce platforms including Xiaomi Mall, Xiaomi Youpin, Tmall, JD, Amazon, and AliExpress. To date, ZMI products have made their way to over 100 countries and regions across the globe.

Eight years' experience, original mission, unlimited exploration

Over the past eight years, with a product range gradually expanding from covering one to dozens of products, ZMI has firmly established itself in the power accessory area, covering devices such as power banks and chargers. Thanks to great efforts in developing proprietary fast-charging protocols, including PD and QC, and incorporating them in multi-port charging devices, ZMI's power banks and chargers have long been industry-leaders.

Many ZMI-created technologies have become industry standards, including no-touch power bank reset, low-current powering, and multi-port power distribution. High-power multi-function laptop power banks with data expansion functionality have also been very popular with consumers.

ZMI products' most outstanding feature is their obsession with detail. Characterized by superior quality and outstanding craftsmanship, ZMI products fulfill the compliance and security requirements of many different regions, and have received many certifications, including CCC, UL, USTC, FCC, CE, CB, NCC, BSMI, BIS, and PSE, building the company a strong reputation, and attracting considerable recognition from industry peers and users alike.

In terms of design, ZMI has sought perfect integration of long-honed craftsmanship and quality, in pursuit of the creation of its own unique brand. Numerous ZMI products have won one or other of the four major international industrial design awards (the iF Design Award, Red Dot Design Award, International Design Excellence Awards, or "IDEA", and the Good Design Awards, or "G-Mark").

Though eight years have passed since ZMI's startup phase, we remain the same entrepreneurial company, now inspired by the more ambitious goals of staying true to our original mission, and continuing our exploration! In future, ZMI will continue to improve and expand, developing a wider range of products satisfying all consumers' demands for quality living.

ZMI's present-day success, starting from nothing, owes everything to our employees' efforts and perseverance, and our consumers' support and trust. We are grateful for your companionship on our journey and vow never to cease our exploration.